Tag Archives: Property Management

If you’re not using video to market your product, you’re losing…

85% of people are more likely to purchase a product after watching a product video

It’s a new age.  People would rather watch than read.  I know this might be hard to accept by the purists and librarians out there, but the numbers don’t lie.  In a recent blog, 38 reasons Video content is king, Rob Petersen presents his research, and it’s eye opening.  Try these on for starters:

  • 85% of people are more likely to purchase a product after watching a product video.
  • 200% – 300% increase in click through rates when marketers include video in an email.
  • The second largest search engine after Google is not Yahoo…not bing…but YouTube.

So why is video king?  Have people just become lazy?  Maybe not.  There is science behind why video is actually a better way to communicate your message.  According to 3M, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.  According to Dr. McQuivery of Forrester Research, 1.8 million words is the value of one minute of video.

OK – you’re sold.  It looks like a duck, walks like a duck, and you can hear the quacks from here to China.  So now what?

First make a video (we’re going slow here).  But then what?  How do you use your video  to reach beyond the visitors of your website and engage your potential prospects wherever they might be, lead them towards a buying decision, and even share your product with others?   These were all top of mind when we created MotiveEight.

In addition to giving our MotiveEighters a better way to work and communicate, we also give them a better way to market, follow up and close…especially with video.

Users can share videos in their emails, on their blogs, or on just about any social network you’ve ever heard of.  When the video is clicked on, it routes the prospect back to the user’s marketing page that they customize with their own theme, content, and yes, VIDEO.  The prospect can communicate with the sender, request additional information, lease, buy, or join on the spot.  Oh, it’s nice!

For our clients that already have video content, it’s turn the key and go. But we’ve found that many of our clients do not yet have good video content…so we’ve started making it for them!  We’ve created a way to make great video content for a lot less than the other guys are charging.  We can even roll the price of production into the cost of the software (which is already too inexpensive…so my Mom says).

So, if you’re not using video to market your properties, products or cause, don’t feel dumb (we won’t tell anyone).  Just keep it on the down low and call us stat.  We’ll help you get your Spielberg on in no time!

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Property Management Gets MotiveEighted

See how property management companies are using the MotiveEight platform to on-board new team members, communicate more effectively, and socially market their properties like never before.

MotiveEight…changing the way Property Management uses Social Media

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“Hey Property Management Companies – get MotiveEighted!”

So at this point, there’s no one that needs to be convinced that their company should be  using social media.  The question is, how?  How do you actually get results that are worth the effort?  Any company can throw up a facebook page, but what does that do for the average company?  Especially a property management company?  It’s merely using influence your brand already posses to reach an audience in a different place.  Worthwhile? Yes.  Where the real power is? No.

The power in social media has always been with the people.  It’s the transfer of personal influence from one person to the next…or to the hundreds…or thousands.  It’s why 90% of users trust user related content compared to the 14% who trust advertisements.  And that’s where M8 comes in…

The MotiveEight platform first delivers a private social network, where your team can follow company leaders, share documents, schedule events, review company training and lots of other cool stuff.  But what it also does, is puts a powerful social marketing tool in the hands of your Leasing Agents and other brand ambassadors, to take your companies finite product into the online social sphere, leveraging their own personal social influence to expand your brand, follow up and market to prospects, and close more deals.  Ba-Baam!

With M8, Leasing Agents are given an online marketing page that can be customized with property specific themes and content.  They can pin and share property videos, floor plans and community information through email, blogs and over 300 social networks, routing prospects back to their marketing page where they can capture the lead and close the deal. You can check out Jenna’s marketing page here: Click the link

So Property Management Companies – Lets Get MotiveEighted! And harness the real influence of social media.