It’s a new age. People would rather watch than read. I know this might be hard to accept by the purists and librarians out there, but the numbers don’t lie. In a recent blog, 38 reasons Video content is king, Rob Petersen presents his research, and it’s eye opening. Try these on for starters:
- 85% of people are more likely to purchase a product after watching a product video.
- 200% – 300% increase in click through rates when marketers include video in an email.
- The second largest search engine after Google is not Yahoo…not bing…but YouTube.
So why is video king? Have people just become lazy? Maybe not. There is science behind why video is actually a better way to communicate your message. According to 3M, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. According to Dr. McQuivery of Forrester Research, 1.8 million words is the value of one minute of video.
OK – you’re sold. It looks like a duck, walks like a duck, and you can hear the quacks from here to China. So now what?
First make a video (we’re going slow here). But then what? How do you use your video to reach beyond the visitors of your website and engage your potential prospects wherever they might be, lead them towards a buying decision, and even share your product with others? These were all top of mind when we created MotiveEight.
In addition to giving our MotiveEighters a better way to work and communicate, we also give them a better way to market, follow up and close…especially with video.
Users can share videos in their emails, on their blogs, or on just about any social network you’ve ever heard of. When the video is clicked on, it routes the prospect back to the user’s marketing page that they customize with their own theme, content, and yes, VIDEO. The prospect can communicate with the sender, request additional information, lease, buy, or join on the spot. Oh, it’s nice!
For our clients that already have video content, it’s turn the key and go. But we’ve found that many of our clients do not yet have good video content…so we’ve started making it for them! We’ve created a way to make great video content for a lot less than the other guys are charging. We can even roll the price of production into the cost of the software (which is already too inexpensive…so my Mom says).
So, if you’re not using video to market your properties, products or cause, don’t feel dumb (we won’t tell anyone). Just keep it on the down low and call us stat. We’ll help you get your Spielberg on in no time!